We believe sports media can evolve and we have a great group of people helping us do just that. Pro league partners. All-star investors. A top-notch team and leading sports content creators all teaming up to deliver behind-the-scenes access and inspiring moments of athletic achievement. As we developed our network, we have 3 key differences that make us stand apart from the rest:
1. Our network is only focused on sports. Everyone on our team has a sports background, is passionate about sports, and wants to connect the world through sports.
2. We have stitched together fantastic league partnerships.
3. We have built a team that runs deep in sports content and cross platform content. Jeff Urban served as the Senior Vice President, Sports & Event Marketing at Gatorade. Julie Kikla was a founding member of the YouTube Sports BD team and led education initiatives for the Global Sports Team such as writing the sports playbook on how to be successful on the platform. Dev Sethi was a Senior Strategist of the YouTube Online Acquisitions team and helped set up the initial NHL franchise engagement and spearheaded the creation of the YouTube Partner Program’s first video education series. Brian Diamond was the Senior Vice President of Sports and Specials with Spike TV and brings incredible experience in programming and production for creators.